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2020 Thanksgiving Drive

Let’s set the table!

2020 has been a year like no other. COVID-19 has changed everything--and for those who were already struggling financially, a Thanksgiving feast was looking like an impossible dream. And with the pandemic limiting fundraising activities, we wondered if our $800,000 Thanksgiving Drive goal was achievable...but we went for it anyway.

GOOD DECISION.

Thanks to Rotarians, Liberty customers, community partners, and our teammates, we met that goal--and blew right past it.

TOGETHER, WE RAISED $1,000,000 TO FEED OUR NEIGHBORS ON THANKSGIVING—AND BEYOND.

THANKS FOR HELPING US PROVE THAT WHEN A COMMUNITY COMES TOGETHER, THERE'S NOTHING WE CAN'T DO.

Liberty Bank and our Rotary partners were determined that this year's Liberty Bank/Rotary Club Thanksgiving Drive would be our biggest ever. Because now, more than ever, our communities were counting on us. But we didn't know our own strength...we raised a whopping $1,074,010!

THE GOAL:

This year, it wasn't just about Thanksgiving food for all. It was about stocking our local food pantries for Thanksgiving — and beyond.

THE TEAM:

Liberty Bank, the Liberty Bank Foundation, 48 Rotary Clubs — and YOU!

HOW IT WORKS:

Right after Columbus Day, our Liberty branches and Rotary partners started raising money for Thanksgiving food. Our foundation kicked in an additional 25 cents for every dollar raised — and our Rotary friends distributed the funds to local agencies that gave Thanksgiving baskets to families in their towns.

Since we started doing this in 2004, we’ve raised more than $4 million to feed our neighbors on Thanksgiving. Thanks for helping us achieve another record-breaking drive in 2020!

See the results of the recordbreaking 2020 drive, and browse our past Thanksgiving Drive photo gallery.

“This is the seventeenth year we’ve partnered with Rotary Clubs to fill Thanksgiving baskets and stock local food pantries. Every year the drive is more successful than the last, and a large part of the credit goes to the enormous efforts made by Rotary Clubs.” – David Glidden, President and CEO, Liberty Bank

Get social, and help promote the drive!

The more buzz we can generate about the drive, the more money we’ll raise. Don’t forget to Like and tag us on your social media accounts! Be sure to include these hashtags in your posts; that way, they’ll also appear in Liberty Bank’s feeds.

 #Thanksgiving2020

#LibertyBank

@LibertyBank_CT


  

2020 TIMELINE

Oct. 13  First day for donations to be accepted at all Liberty branches
Nov. 21  Last day for donations to be accepted at branches
Nov. 23  Matching funds deposited into Rotary accounts by noon
Nov. 25  Deadline for Rotary Clubs to distribute food or present checks to social service agencies

Resources for Rotary Clubs

These are downloadable marketing materials you can use to promote the Thanksgiving Drive within your club and at your fundraising events. If you aren’t able to print these items yourself, just contact Toral Maher and she will send them to your nearest Liberty branch for pickup.

  • Ansonia Rotary Club
  • Beacon Falls Rotary Club
  • Branford Rotary Club
  • Bristol Rotary Club
  • Cheshire Rotary Club
  • Chester Rotary Club
  • Clinton Rotary Club
  • Colchester Rotary Club
  • Deep River Rotary Club
  • Derby/Shelton Rotary Club
  • East Haddam Community Lions Club
  • East Hampton Rotary Club
  • East Hartford Rotary Club
  • East Haven Rotary Club
  • Groton Rotary Club
  • Hamden Rotary Club
  • Kensington/Berlin Sunrise Rotary Club
  • Ledyard Rotary Club
  • Madison Rotary Club
  • Meriden Rotary Club
  • Middletown Rotary Club
  • Montville Rotary
  • Mystic Rotary Club
  • Naugatuck Rotary Club
  • New Britain/Berlin Rotary Club
  • New Haven Rotary Club
  • New London Rotary Club
  • Newington Rotary Club
  • Niantic Rotary Club
  • North Branford Rotary Club
  • North Haven Rotary Club
  • Norwich Rotary Club
  • Old Saybrook Rotary Club
  • Plainville Rotary Club
  • Rotary Club of South Central CT
  • Seymour/Oxford Rotary Club
  • Simsbury/Granby Rotary Club
  • Southington Rotary Club
  • Rotary Club of the Stoningtons
  • Wallingford Rotary Club
  • Waterbury Rotary Club
  • Waterford Rotary Club
  • West Hartford Rotary Club
  • Wethersfield/Rocky Hill Rotary Club
  • Willimantic Rotary Club
  • Woodbridge Rotary